Monmouth Case Study free essay sample

In Table 1 we compare Robertson’s efficiency ratios to the industry average: Efficiency Ratio| Robertson| Industry Average| Collection Periods| 69| 52| Inventory % Sales| 15%| 5%| Operating Margin % Sales| 17%| 33%| Return on Capital| 13%| 6%| As the comparison suggests, there is considerable margin for improvement in Robertson’s inventory management and operating margin. However, even in these circumstances, the company has an above average Return on Capital and collection period; as such, there is considerable potential for upside under a new management team with tighter, more efficient controls. 2) In general, how might an acquisition benefit the acquiring firm’s shareholders (give four or five generic ways)? In the specific case of Robertson: Why is Robertson an acquisition target? Why are Monmouth and the other parties interested? Usually, an acquisition is pursued for some or all of the following reasons: * Increasing market share and geographical reach * Realizing revenue (cross sales / up sales) and expense synergies (redundancies, rents) * Diversification of products (or conversely, divesting to focus on core businesses) * Reducing tax liabilities (buying a loss maker) * Acquiring talent, especially if the target is a start-up * Vertical integration In many ways, Robertson is a textbook acquisition target; it has a large number of openly held shares, it trades below its book value and is managed in an ineffective way. We will write a custom essay sample on Monmouth Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In essence, this means that taking over Robertson can be profitable even without any synergies. Simmons, whose actions are more typical of those of a financial buyer rather than strategic buyer, hopes to gain control, replace the board and unlock the underlying value of Robertson through broad changes to the way the business is run, including aggressive cost cuts and elimination of product lines. Monmouth, a typical strategic buyer, is looking to work together with existing management in 3 key areas: * Focusing on a limited number of profitable products, thereby reducing COGS from 69% of sales to 65% of sales, * Personnel redundancies reducing SGamp;A expenses from 22% of sales to 19% of sales * Revenue synergies, mostly focused on cross-selling and opening new markets for Monmouth’s products through Robertson’s European distribution system NDP, which most likely was approached by Robertson, rather than the other way around, is a â€Å"white knight† looking to capitalize on a good deal (and possibly other privileged terms) offered under the pressure of a hostile takeover. Valuation 3) Estimate Robertson’s value per? share using Firm Value/EBIAT and P/E multiples for all comps and both recent Robertson data and operating improvement forecasts (where Firm Value in Exhibit 6 refers to market value of equity plus book value of interest bearing debt). D etermine a price range. What pitfalls do you see in this exercise? What would you do to alleviate them? First, we assume that the definition of Firm Value refers to net debt, that is book value of debt minus cash. The only companies comparable with Robertson are Actuant, Lincoln Electric, Snap-On and Stanley Works; the other companies have a different business focus, and therefore must be excluded from the valuation. Even so, there is a large discrepancy between the size of Robertson, with an Enterprise Value of $29 million, and the average comparable company, with an Enterprise Value of $1. 5 billion. There may be little relevance towards Robertson, which carries significantly more risk due to its small size; it is evident from the information available that bond rating correlates well with company size. In the absence of a different set of companies, with a smaller market capitalization, we observe the following estimations for Robertson.

Weight Problems Regerian Essays

Weight Problems Regerian Essays Weight Problems Regerian Essay Weight Problems Regerian Essay 2013. Web. 15 May 2013. Bjelkengren, Catarina. The Impact of Mass Decompounding on Assessing the Value of Vehicle Lightweighting. MIT. Massachusetts Institute of Technology, June 2008. Web. 16 May 2013. Compare Summary Autos. MSN Autos. Microsoft, 2013. Web. 15 May 2013. Conlon, Christopher T. A Dynamic Model of Prices and Margins in the LCD TV Industry. Columbia University. Columbia University WAC, 02 Nov. 2012. Web. 15 May 2013. Day, Natalie. Fat Children. Indiana Review Issue: 31. 1 (2009): 115. Literary Reference Center. Web. 15 May 2013 Energy Efficient Technologies. FuelEconomy. gov. U. S. Department of Energy, n. d. Web. 15 May 2013. Environmental Impacts from Automobiles. US EPA. US Environmental Protection Agency, n. d. Web. 15 May 2013. Gas Mileage Tips Driving More Efficiently. FuelEconomy. gov. US Department of Energy, n. d. Web. 15 May 2013. Inflation Calculator. U. S. Department of Labor. U. S. Bureau of Labor Statistics, n. d. Web. 09 May 2013. Paula, Matthe w De. Design Disasters: Three Ways Cars Are Getting Worse. Forbes. Forbes Magazine, 27 Apr. 2011. Web. 15 May 2013. Protect the Environment On the Road. EPA. Effects of Upsized Wheels and Tires Tested. Car and Driver. Hearst Communications, Inc. , Apr. 2010. Web. 15 May 2013.

Looking the Part: What to Wear to Your College Interview

There are myriad circumstances in your life where you may have to dress for a certain role. You might be on a sports team, in which you wear your jersey the day of an important game. Maybe you’re having dinner with your grandparents so you put on some clean, ironed pants and a nice shirt. Or maybe you’re all dolled up and headed to the prom. Different circumstances call for different attire, and when you near the end of your high school career, you’ll enter new territory in this regard. There will be special events, graduation and graduation parties, and of course, college interviews. Preparing for interviews can be stressful. You are probably busy thinking about how to answer possible interview questions, planning how you’ll frame your unique experiences and communicate who you really are. You might be so busy thinking about what you’ll say and talk about during the interview that you don’t spend much time anticipating what you’ll wear to the actual interview. It can be hard to decide what to wear to a college interview, especially if you’ve never interviewed for something similar. In this post, we’ll outline how you can play the part so that you make a positive first impression and show that you are serious about your college ambitions. Because many students spend time stressing about how to dress for interviews, some colleges now specify the appropriate attire. If you interview confirmation specifically states that you may dress casually, you should do so, assuming that you aren’t wearing any ripped clothing or inappropriate logos. But if your interview confirmation specifics business casual or doesn’t offer any insight at all, keep reading. With our top tips for how to dress and prepare yourself outwardly for the college interview, you’ll be able to let your mouth do the talking, not any flaws or missteps in your appearance.   You will need to choose clothes that look business appropriate. These are the kinds of things you would wear to a formal class presentation if you wanted to make a really positive impression. Your clothing should be modest and simple, but clean and crisp. A good general rules of thumb is, if you wouldn’t wear it to a family dinner with your grandfather, don’t wear it to an interview. What does this entail exactly? You don’t need a full suit or anything, but you should at least look clean and put-together. Try to avoid any large brand logos on your clothing and certainly avoid jeans or t-shirts. If you’re a boy, you should consider wearing dress pants or khaki pants paired with a collared shirt. Be sure to tuck your shirt in and wear a belt so that your pants fit snugly and no undergarments are visible. If you’re a girl, you should consider wearing dress pants or a knee-length skirt or dress. Pair these with a simple blouse or business appropriate sweater. Be sure that none of your undergarments are visible through your clothes.   Your shoes should be appropriate and polished. You should not wear any sneakers, platforms, or high heels over 3†. Make sure that your shoes are not exceptionally scuffed or worn. If you don’t already have a pair of nice, professional shoes, now is the time to invest in a pair. You will need them beyond the interview for jobs and other events in college.   Be sure to leave most of your fashion accessories at home or in the car. You should not wear or bring any sunglasses or hats to the interview. These types of accessories are more likely to distract attention from what you have to say. The same is true of piercings. If possible you should remove all visible piercings except for earrings. If you do wear earrings, or any other jewelry, it should be modest and not distracting. Hopefully this goes without saying, but you don’t want to show up for the interview with last night’s pizza on your chin or the stench of yesterday’s workout lingering under your arms. Be mindful of arriving for the interview having recently showered, brushed your teeth, and used deodorant. This shows that you have planned ahead and taken it seriously. Beyond that, be careful not to apply too much perfume or cologne before your interview. For people who are not used to the smell, it can be overpowering and/or unpleasant. Some people are even allergic to strong perfumes. If you do choose to wear perfume or cologne, just a small amount will suffice. Again, your outward appearance should convey that you are taking the interview seriously and are respectful of the process. You should look composed, but not over-the-top. For girls, makeup should be natural and light. Don’t wear bright lipsticks, eyeshadows, or anything else that might distract from what you have to say.   For boys, make sure to shave or trim your facial hair. Having a beard or a mustache is of course fine, but it should be well-kept. Remember that your facial hair is an indication of your care and preparation. Even if you normally wear it ungroomed, you should trim and groom for this occasion. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Make sure to iron your clothes before the interview. Even completely appropriate attire will appear unprofessional if you arrive with it wrinkled. If you are traveling from afar and won’t have the opportunity to change into your interview clothes after you arrive, be sure to bring a wrinkle release spray. Practice using it at home. Mist your clothes from a distance, smooth out wrinkles with your hands, and allow the spray to dry. Also think about small impressions, such as the watch or the socks that you’re wearing. If they don’t fit the part, leave them at home. Top it all off with a conservative hairstyle. There’s no need for mohawks or wild colors for this event. Remember, again, that you want the focus to be on you and what you have to say, not on what you’re wearing or how you’ve done your hair. Despite wearing clothes that are outside of your normal wardrobe, try to feel comfortable in what you choose for the interview. Make sure that everything fits comfortably so that you won’t be adjusting your clothing or distracted by it during the interview. Also, try to stay true to yourself even if you’re wearing something out of the ordinary. There are plenty of methods to incorporate your own sense of style in subtle ways that won’t overpower the rest of your image. A small piece of jewelry, a scarf, or cufflinks are some ideas.   Remember, this is a college interview and your interviewers expect a high school student to walk in the door. They are not looking for a lawyer or a CEO. There is no need for a complete three-piece suit unless that’s what makes you feel most comfortable. Similarly, if you don’t normally wear high heels, today is not the day to try them out for the first time. Your interview attire should be something that makes you feel comfortable and composed while conveying that you take the process seriously and are respectful of the institution and the interviewers. There’s no need to spend lots of money on expensive clothing. A few polished staples that you can reuse for other events will do just fine. Finally, don’t forget that no matter what you choose to wear, it won’t have any impact if you can’t complete the image by backing it up through your own actions. Your body language is just as important a part of your outward appearance as anything you’re wearing. When you walk into the interview, even if you are feeling nervous, put a smile on your face, make eye contact, and shake hands with a firm grip. As you do so, introduce yourself and thank your interviewer(s) for having with you. At the end of the interview, do the same and thank the interviewer(s) for their time. Tell them that you’ve enjoyed speaking with them and look forward to exploring your options at their institution. This advice might seem overwhelming if you feel like you don’t look the part of the aspiring college student. Maybe you have some visible tattoos or piercings that can’t be removed. Maybe your wild hairstyle or color can’t be changed, or perhaps you just can’t get through the interview without your fluorescent pink plaid lucky socks. If this is the case for you, don’t worry; this isn’t the end of the world. If there is a glaringly obvious component to your appearance that seems unusual or even out of place, relax. You won’t be the first interviewee to present an unusual image. Rather than allowing it to be the elephant in the room, bring it up during the interview as a talking point. The interview is meant to get to know you better as a candidate and what better way than discussing how your appearance reflects who you are? Be confident in yourself and offer some insight so that the interview committee isn’t left wondering.       College interviews can be a stressful time, especially if you’re about to have your first one. Remember that if you prepare ahead, remain true to yourself, and go into the interview with confidence, you will put your best foot forward. There are few opportunities in life where you get to talk so much about yourself, and it can feel awkward at first, but with some practice and a little reminder to be yourself, the interview process can be comfortable and even fun. If you are nearing college interview time and you need some more help preparing, whether it’s choosing your attire or preparing your talking points, consider our ’s Mentorship Program , which provides practical advice on topics from high school activities and college applications to career aspirations, all from successful college students who have been in your shoes.

Mesozoic History Essay Example | Topics and Well Written Essays - 500 words

Mesozoic History - Essay Example The sediment part from the bone is removed. Acid is used for preservation but in a very little amount as the bone is constructed of calcium carbonate and calcium phosphate. Ascetic acid and formic acid are commonly used for the purpose. The dinosaur bone that I own is from the Mesozoic period. Dinosaur bones are very helpful as index fossils and there are some specific reasons behind this phenomenon. First of all, dinosaur bones can be traced very easily. Understanding the age to which they belong is not hard if someone deals with the index fossils. Invertebrate Life: there were a few life forms existing during this period. Shells of silica and calcium carbonate are the two main forms. Class Sardonica was very important during this time. Marine invertebrates developed rapidly during the Mesozoic period. Vertebrate Life: there were three distinguished sections in Mesozoic vertebrate life and they were: sauropod, theropod and ornithischian dinosaurs. Dinosaurs were among the best known creatures which dominated the world at that period. Plant Life: this was the era when some of the major plants existed. Among them the mentionable ones are ginkoes, ferns and cycads. There were also some flowering plants present in the Mesozoic era too. Insect pollinating was one of these plants' characteristics. Mesozoic was a period the dinosaurs are believed to have become extinct from the world.

South Dakota Higher Education Funding Policy Essay

South Dakota Higher Education Funding Policy - Essay Example The State of South Dakota should enact a better higher education funding policy to enable more students to enroll in local colleges and Universities. Hook: Did you know, for three years running (2009-2011), the State of South Dakota were fourth from the bottom in graduate school enrollments nationwide? Moreover, out of 26 higher education institutions, only eleven are public schools. Introduction I.  There is a dire need for financial support in most of the public schools in South Dakota due to a shortage in state funding (Pullman, par. 4). II.  The State of South Dakota should enact a better higher education funding policy to enable more students to enroll in local colleges and Universities. Indictment  Ã‚   I. The number of students enrolling into universities in South Dakota has reduced  significantly due to the current higher education funding policy.  Ã‚   A. According to Joy Smolnisky (2013), the State of South Dakota has consistently lagged behind in terms of per-student funding for education compared to surrounding states’ and national average.

Of Mice and Men - Character study of Curlys wife Essay Example for Free

Of Mice and Men Character study of Curlys wife Essay The novel Of Mice and Men is set in America and is about two travelling workers who have been chased off one ranch because Lennie, one of the men did not know how to behave himself. Lennie is large, heavy and ponderous and George is small quick, dark, sharp and restless. Another tragedy happens on the ranch like in weed because Lennie used his strength to kill Curleys wife. I can sympathise with Curleys wife although she was a flirt with the other men she was not expecting to be killed by Lennie. We first meet Curleys wife in chapter two. She is described as heavily made up and wears tarty red shoes. She poses her figure outlined in the doorway of the bunkhouse and is always aware that men are looking at her. This makes me think that she is just looking for attention from the men. George shows the reader that he does not like Curleys wife because George tells Lennie that she is jailbait and for Lennie to stay away from her. Lennie sees her as an attractive young lady but she is really just a threat to the men on the ranch. In chapter three there is a big fight involving Curly and Lennie. Curley has not liked Lennie since he was looking at Curleys wife so Curley just lost his rag and started punching Lennie but then Lennie just reached for Curley and just grabbed his hand and started squeezing his hand and his hand crumbled in Lennies hand, George told Curley to tell everybody that he got his hand caught in the machine and that is what he told everyone. This just shows how Curleys wife is acting like a tart and a flirt to get all the men in trouble with Curley.Curley feels insecure because of his wifes behaviour. In chapter 4 Curleys wife was heavily made. I can sympathise with her because all she is trying to do is make some friends on the ranch but every time she tries to talk to someone they all think she is trying to flirt because she is desperate for attention because she has got an unhappy marriage with Curley and that the men think that she is trying to get them in trouble with Curley.I fell sorry for Curleys wife because on the ranch she was all alone. In chapter 5 we learn that Curleys wife had a dream to be in the movies. I do feel sorry for Curleys wife because she could have been in the movies but that was just a pipe dream because now she is stuck on the ranch married to Curley with no friends. Curley and his wife have only been married for two weeks and already they both hate it being together on the ranch. I think Steinbeck is trying to get across to the readers that she has no one in the whole world that cares for her. Her death was brutal and quick, at first lennie was just playing with the pup then he broke its neck and that is what he done to Curleys wife. My final thoughts on Curleys wife is all she was trying to do is make friends on the ranch but she just got pushed out everyone. In chapter six it is hard to feel sympathy for her because she was flirting with the men but she did not deserve to be killed by Lennie. I feel sympathy for Curleys wife although she was a big flirt and she got treated badly by Curley, she did not deserve to be killed. I think Steinbeck included Curleys wife in the story because I think that she makes the story interesting because she is the story.

Suggestion of Narrator in Edgar Allan Poes The Masque of the Red Death :: essays research papers

Edgar Allan Poe?s ?The Masque of the Red Death? provides many allusions as to who, if anyone, narrates the tale. The narrator witnesses all the events within the sealed abbey and lives to tell the tale. However, it is certain that everyone in the abbey dies at the end, after exposure to the Red Death. This seems to clearly indicate that it is not possible for any guest to be the narrator, unless someone can supernaturally foresee the future. This also rules out the possibility of the narrator being Prince Prospero, despite the emphasis in the story placed on wealth and beauty, indicating a more pragmatic perspective from whoever is narrating. There is also the possibility that the tale is written by a dying guest who makes an astonishingly accurate assumption of the end result of events. This leaves one to ponder whether there is, in fact, no intended narrator, or rather, an abstract narrator, such as the Red Death itself. Can one consider that Poe was merely careless and that the inclusion of three first-person pronouns1 is meaningless, indicating there is no narrator? This would, however, be quite an aberration of Poe?s tendency to pay such close attention to the usage of language in his works. Relating to recurring concepts in Poe?s writing, his dreadful fear of death could be the reason why the narrator may be the Red Death itself. The strongest evidence is that the narrator is aware of all the events within the story, while at the same time reporting it, and is able to tell what happens at the very end-the point at which everyone within the abbey is dead. Also apparent is the language used to describe the guests? reaction to the masked figure, which is somewhat indicative of a personal opinion. The narrator never blatantly appears in a scene, but is always there and knows of all happenings. Even then, the narrator is only ever revealed as the one who tells of events2. He highlights and describes events as if he were an outside party, when, in actuality, he is within. Could the narrator be omniscient, perhaps the super ego of Poe himself?

American Bureaucracy and Its Budgetary Decisions

A Budget is a management tool that is an expression of planned expenditures and revenues. â€Å"Budgets serve many important functions in government. In one sense, budgets are contracts annually agreed on by the executive and legislative branches that allow executive agencies and departments to raise and spend public funds in specified ways for the coming fiscal year, as stated by Stillman in â€Å"The American Bureaucracy† He also says that budgets impose a mutual set of legal obligations between the elected and appointed officers of public organizations with regard to taxation and expenditure policies, therefore, is a legal contract that provides a vehicle for fiscal controls over subordinate units of government by the politically elected representatives of the people. Budgetary decisions are made, according to Rubin in her book The Politics of Public Budgeting, by envisioning governments as â€Å"not merely technical managerial documents† but rather â€Å"they are also intrinsically and irreducibly political. † Her ideas are similar to that of general budget concepts over balancing expenditures and revenues, but differ in fundamental ways according to Stillman. The open environments within which budgets are developed, the variety of actors involved, the constraints imposed as well as the emphasis on public accountability, give budgets special and distinctive features in the public sector. † The differences between microbudgeting and macrobudgeting are just what their prefaces imply. â€Å"On the one hand there are a number budget actors, who have all individual motivations, who strategize to get what they want from the budget. The focus on the actors and their strategies is called microbudgeting. They do not bargain with one another over the budget. They are assigned budget roles by the budget process, the issues they examine are often framed by the budget process, and the timing and coordination of their decisions are often regulated by the budget process, according to Rubin. She goes on to say that actors are not free to come to budget agreements alone. They are bound by the environmental constraints. There are decisions that they are not permitted to make because they are either against the law, the courts disagree, or previous decision makers have bound their hands. Budgetary decision making has to account not just for budgetary actors but also for budget process and the environment. This more top-down and systematic perspective on budgeting is called macrobudgeting. † Budget strategies are affected by environment, budget process, and individual strategies, all of which influence the outcomes. The level of certainty of funding influences strategies as well. â€Å"Attention will focus on what is available now, and going after whatever it is, whether it is what you want or not, because what you really want may never show up and hence is not worth waiting for. â€Å"The effect of different strategies on the outcomes is hard to gauge. It seems obvious, however, that strategies that ignore the process or the environment are doomed to failure. Budget actors have to figure out where the flexibility is before they can influence how that flexibility will be used. Strategies that try to bypass superiors or fool legislators generally do not work; strategies that involve careful documentation of need and appear to save money are generally more successful. † There are four phases of a budget cycle; environment, process, individual strategies, and outcomes. In this causal model, or schema, the environment, budget process, and individuals† strategies all affect the outcomes. â€Å"The environment influences budgetary outcomes directly and indirectly, through process and individual strategies. The environment influences outcomes directly, without going through either budget process or individual strategies, when it imposes emergencies that reorder priorities. † The environment influences the budget process in several ways, including the level of resources available, the format of the budget, and the degree of centralization of decision making. â€Å"Environment in the sense of the results of prior decisions may also influence process. † â€Å"Changes in process take place in response to individuals, committees, and branches of government jockeying for power; in response to changes in the environment from rich to lean, or vice versa; in response to changes in the power of interest groups; and in response to scandals or excesses of various kinds. â€Å"

Importance of Louisiana Purchase to America

Louisiana Purchase was a historical land purchase agreement signed between former America President Thomas Jefferson and French ruler Napoleon Bonaparte, which transferred the French territory of Louisiane to the American republic. France wanted the presence of a growing power- America, to give stiff resistance to the British, while America wanted to get rid of Spanish and French control in its trade route along the Mississippi river. It was evident that the Louisiana Purchase would have a strong social, economic and political importance to the American republic and its future.DiscussionLouisiana Purchase of 1803 transferred the land from erstwhile French possession to the contemporary American federation, and this piece of land now comprises fifteen American states, namely, Arkansas, Oklahoma, Missouri, Kansas, Iowa, and Nebraska, Minnesota, South Dakota, North Dakota, Montana, Wyoming, Colorado, New Mexico, Texas, and Louisiana (â€Å"The Louisiana Purchase, 1803†). When the se fifteen states were incorporated into the American union, the new amalgamation was, predominantly, a white majority union with white landowners, who used slaves for performing various occupations.In the early years of its formation, voting was reserved only for those who paid taxes, and only those while males having ownership of property could hold public offices (â€Å"The Louisiana Purchase, 1803†). With a large influx of immigrants to this region of maritime importance, a multicultural society was soon flourishing as different ethnic groups started settling there. Since the newly formed states from Louisiana Purchase were bordered along the Mississippi river, America got a free access to trade both within the country and to the continental Europe.This major political development boosted the economy of the American region. Moreover, the vast stretch of fertile land in the prairie states of North Dakota, South Dakota as well as Kansas, facilitated the growth of revenue fr om agriculture. Also, the inclusion of the state of Texas gave America a rich source of oilfields. In 1920, one of the Texan oilfields produced 50 million barrels (â€Å"Oilfields in Texas†). With a history of territorial wars, slavery, and gradual evolution of democracy, this amalgamation of fifteen states has given famous Presidents to the American republic.Some of the former American Presidents, namely, Bill Clinton, Herbert Hoover, Harry Truman, Gerald Ford, Dwight Eisenhower, Lyndon Johnson, and George Bush were born on the erstwhile land, which was acquired under the Louisiana Purchase agreement. Conclusion With the acquisition of land under the Louisiana Purchase accord, the American republic witnessed social, economic and political changes that impacted its development significantly.

Introducing Shakespeares Globe Theatre

Introducing Shakespeare's Globe Theatre For over 400 years Shakespeare’s Globe Theatre has witnessed Shakespeare’s popularity and endurance. Today, tourists can visit Shakespeare’s Globe Theatre in London – a faithful reconstruction of the original building sited just a few hundred yards from the original location. Essential Facts: The Globe Theatre was: Able to hold 3,000 spectators Approximately 100 feet in diameterThree stories high Open air Stealing The Globe Theatre Shakespeare’s Globe Theatre was built in Bankside, London in 1598. Remarkably, it was built from the materials salvaged from a theater of similar design just across the River Thames in Shoreditch. The original building, simply named The Theatre, was constructed in 1576 by the Burbage family – a few years later a young William Shakespeare joined Burbage’s acting company. A long-standing dispute over ownership and an expired lease caused problems for Burbage’s troupe and in 1598 the company decided to take matters into their own hands. On 28 December 1598, the Burbage family and a team of carpenters dismantled The Theatre in the dead of night and carried the timbers over the river. The stolen theater was rebuilt and renamed The Globe. To raise finance for the new project, Burbage sold shares in the building – and the business-savvy Shakespeare invested alongside three other actors. Shakespeare’s Globe Theatre – A Sad End! The Globe Theatre burnt down in 1613 when a stage special effect went disastrously wrong. A cannon used for a performance of Henry VIII set light to the thatched roof and the fire quickly spread. Reportedly, it took less than two hours for the building to completely burn to the ground! Industrious as ever, the company quickly bounced back and rebuilt The Globe with a tiled roof. However, the building fell into disuse in 1642 when the Puritans closed all theaters in England. Sadly, Shakespeare’s Globe Theatre was demolished two years later in 1644 to make room for tenements. Rebuilding Shakespeare’s Globe Theatre It was not until 1989 that the foundations of Shakespeare’s Globe Theatre were discovered in Bankside. The discovery spurred the late Sam Wanamaker to pioneer a mammoth fundraising and research project that eventually led to the reconstruction of Shakespeare’s Globe Theatre between 1993 and 1996. Unfortunately, Wanamaker did not live to see the completed theater. Although nobody is certain what The Globe actually looked like, the project pieced together historical evidence and used traditional building techniques to construct a theater that was as faithful as possible to the original. A little more safety-conscious than the original, the newly constructed theater seats 1,500 people (half the original capacity), utilizes fire-retardant materials and uses modern backstage machinery. However, Shakespeare’s Globe Theatre continues to stage Shakespeare’s plays in the open air, exposing the spectators to English weather.

Case Study Report - Introduction to Marketing Essay

Case Study Report - Introduction to Marketing - Essay Example They are efficient in their own term of making the product efficiently, however they did not have any proper marketing knowledge to launch their product. Here we try to help them by considering different issues to evaluate the market. What types of customers are able and like to buy the urban shack product is discussed by consumer segmentation. Here we try to find the group of customers, who will be their target customer. Next we try to identify the business segmentation of Eco Shack. Irrespective of the individual customers, in terms of B2B business that can be approached also the findings in this sector. The branding and positioning of the product also discussed here. What strategies will maximise the customer attraction is the main motto here. In pricing approach, the company is likely to use the cost based approach. What are the basic advantages and disadvantages of this approach is also discussed here.... Some may needed a spare room for their business, or accommodate study or for the older parents or children. As the New Zealander also love to go summer vacation in different destinations like sea beach or mountain, most of them are situated in remote areas, where they need accommodations. A shack which is a type of small, often primitive shelter can use for these type of needs. As the environment is changing one should consider the environment factor while considering the accommodations. As it authorised by the Efficiency and Conservation Authority (EFCA) new building developers increased the usage of insulation rating requirements. Mr. Dough who holds a diploma degree from National Diploma in Architectural Technology (NDAT), and Mr. Paul, who is a qualified welder have come up with two Eco products – Eco shack and urban eco shack. Eco –Shacks are 2.4 to 3 meters wide and varying length from 3.6 meters long transportable building. This can be easily transported by an He rb truck or by Helicopter. It also maintains the NZS3604 standard. With a minimum50 years of life, it has several features like it built on timer framing, eco-ply cladding, wind turbine, battery storage, composting toilet, phone and data connection, long run colour, steel roofing and many other features. It will cost around NZ$35,000 to $40,000. The Urban Eco Shack is having some more features like wool carpet, Sensor light, smoke alarm. It sized about 3.6*2.4 meter floor area with 0.9*2.4 meter deck. The unit cost will be NZ$12,500. However this has been advertised on Trade &Exchange and in The New Zealand Herald, the owner is unable to find any response. In the following areas we try to find different market segmentation. Consumer segmentation Consumer segmentation

Popular Culture Artifact Essay Example | Topics and Well Written Essays - 1750 words

Popular Culture Artifact - Essay Example The featured artifact is drawing of the iconic Former South African President and Statesman Nelson Mandela. The icon chosen for the portrait is the diamond. Diamonds have been salient features in contemporary popular culture. In 1938 the New York advertising agency of N.W. Ayers was commissioned to change public attitudes toward diamonds. The campaign was conceptualized to shift popular regard of diamonds as a scarce, expensive and very hard stones to a symbol of commitment and everlasting love. Thus in 1947 and Ayers advertising copywriter came up with the slogan "a diamond is forever". "As an N.W. Ayers memorandum put it in 1959: "Since 1939 an entirely new generation of young people has grown to marriageable age. To the new generation, a diamond ring is considered a necessity for engagement to virtually everyone."(Sut Jhally: Image-Based Culture: Advertising and Popular Culture -1990). In the featured artifact the diamond icon represents the immortality of what the featured person has come to stand for. The Portrait pictures Nelson Mandela who committed his life to fighting for the emancipation of South Africans out of the shackles of apartheid. What makes the diamond icon more appropriate in the assembling of this artifact is the eternality of the values of peace and equality. This is what Mandela fought for. These values like a diamond are forever. The banner text also contributes to manufacturing of meaning impact in the artifact. It denotes the that fact that coal and diamonds are formed in exactly the same variables, pressure and heat the only differentiating factor being that diamonds were subjected to more pressure and heat than coal. Again these associative meanings coalesce sound meaning in interpreting the artifact. The meaning in this aspect is drawn from the excruciating and extenuating circumstances in his struggle for human rights. The ordeal would either make him or beak him and as such the very circumstances that made some of his fellow citizens fall made a jewel out of him. The jewel as a crystal three dimensional gazing stock contributes to the whole meaning worth as it has become a popular symbol of excellence and invaluable worth. The artifact employs the meaning dissemination channels provided thorough the conventions and inventions formula. Through the conventions the artifact taps into the significance of mundane appreciation of art, mere drawings of people, great and non-entities as well as objects. Drawings have an intricate appeal to human art appreciation. The Mona Lisa drawing by Learnado Da Vince is arguably the most popular and famous portrait. What has made the artifact famous is the fact that the immaculate masterpiece was hand drawn. The artist used his finger to originate the painting. Drawings as medium are valuable for their appeal to human senses as they express human prowess in creativity and reproduction of reality. The featured artifact, by virtue of being a hand drawn artifact, will effectively prompt recipient appreciation by its nature demonstrative of the human artistic dexterity. This aspect will also be enhanced by the fact that the drawing pictures a prominent international icon. Nelson Mandela is more than just an international celebrity;